Oprah’s Target Audience: Women Over 40 Years Old?


Dr Oz, one of Oprah’s latest success stories, seems to appeal the most to women over 40 years old.  Dr Phil, another one of Oprah’s superstars, also seems most loved by this same age group and gender.  So the question becomes, who exactly is Oprah’s target audience?  Does she want to focus solely on women over 40 years old?  Or will she branch off and try to appeal to younger generations and men as well?  For example, The Doctors TV Show, seems to have a much younger audience and appeals to younger women.  Should Oprah try to get into that market too?  What do you think?  I would love to hear your thoughts in the comment section below!


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