Dr Oz: Fake Celebrity Endorsements
Counterfeit celebrity endorsements have begun popping up all over the internet and one star in particular was ready to fight back. Barbara Corcoran recognized that her success is directly related to her integrity and couldn’t stand the thought of someone using her name illegally. She shared with Dr Oz that she was enraged to learn that her image was being used to promote products she would never endorse.
Barbara had received numerous letters from fans that had tried products just because they had her name attached to it, only to be scammed into spending hundreds of dollars they never agreed to. There was one skincare product in particular that was using her name and image to sell their product. Dr Oz went as far as to order the product and it turns out there are no anti-aging ingredients even in the cream. It’s essentially just moisturizer. Needless to say, Barbara was thrilled to confront the man behind the advertisements.
Dr Oz: Barbara Corcoran Confronts Scammers
Barbara came face-to-face with the people using her name and images to sell products that don’t even do what they claim. She first learned that Craig and Kevin Galione were the brothers who owned the website. The younger brother appeared to be working in a DVD shop, while the second brother pulled up in an expensive Porsche and didn’t appear to be working much at all.
Barbara first stopped at Kevin’s house and noticed that he was clearly making a lot of money to pay for his car, house, and property. It appeared that no one was home so Barbara called Kevin’s cellphone number and although he answered, he hung up. When Barbara went to the DVD shop, she confronted Craig. Craig blamed it on “affiliates” who were doing things incorrectly. She then asked him to get his affiliate on the phone and he claimed he couldn’t, even said it was “ridiculous” that her image was being used illegally.
You won’t believe what Craig said once the cameras stopped rolling.
Dr Oz: Scammer Confronted
Once the cameras were turned off, Craig told Barbara that he got into the business because he was jealous of another guy who was making a lot of money. That guy introduced him to the kind of scam they were pulling off. With the scam, he and his brother make $300,000 a year. He essentially threw his brother under the bus and claimed that he didn’t want to be a part of the business and was trying to figure out a way to get out of it. Craig even admitted that he didn’t know what was in the product.
By the time the conversation was done, he started pitching an idea for Shark Tank! That just shows you the kind of person Barbara was dealing with. Dr Oz made a point to say that big companies are doing the exact same thing: pretending they don’t know what’s going on. As he stated, they’re hiding behind the fact that there are no laws to protect celebrities and their images. He was clearly angry and promised to turn things around and fight back.
Dr Oz: Affiliate Marketing & Online Scams
Dr Oz then welcomed Robert Glazer, an internet marketing expert to his show to help his viewers understand just how these types of scams work. Affiliate marketing is a powerful business model used by all kinds of businesses. Typically it’s positive, but it has the potential to “have a dark side.”
First you have the merchant, such as Amazon or a small company selling cream online. Then they want to find marketing partners so they partner with an affiliate network who helps them find marketing partners and recruit. Eventually it gets to the publisher or affiliate. That person is partnered up with a brand on a commission-only basis. It’s at that point that there starts to be a big incentive to use fake celebrity endorsements, fake news, or other lies to get the product out there. In this particular case, the merchants are the brothers.
Dr Oz: How To Spot A Fake Ad
For Dr Oz, it’s all about bad business that publishers are even allowing these ads to appear on their sites. That’s all the more reason to fight back. He shared a checklist to help you know how to spot a fake ad.
- Does it look like a news site? A news site will never try to sell you something
- Is the celebrity holding the product or mentioning it by brand?