Dr Oz: Vanity Sizing
Dr Oz did a show about Vanity Sizing, which is when you go to the store and can buy clothes that are several sizes smaller than what you really are because the designer has inflated their sizes. You could think you are a size 8, but really be a size 12 which is why we should really only use these 5 Pieces of Clothes to Gauge Weight Gain. Nothing makes us feel better than to fit into a smaller size at the store, but could retailers be changing sizes to play on this fact? Do they make clothes big now so that we feel good about ourselves? Doctor Oz spoke to Laura Moore, a historian of fashion who has been a pattern maker for years. She said that Vanity Sizing is a real epidemic, because women will say things like they were a size 12 when they got married and they are still a size 12 today, but that really means that they gained weight most likely because sizes have shifted. In the 1950’s a size 12 was a 26″ waist like Marilyn Monroe. By the 1970’s a size 12 grew by 2″. Then it grew another 5″ in the 1980’s. And today a size 12 means you have a waist of 36.”
Dr Oz did an experiment by creating a red dress with a 26″ waist, which was a size 12 in the 1950’s. Then Carolina Bermudez, from Elvis Duran and the Morning Show radio program, went to a mall to see how women reacted when they tried to get into the size 12 dress. The women were shocked by how small it was. Then Dr Oz’s producers went to stores and purchased size 12 black pants from a variety of different designers, all of which turned out to have their own set of measurements. They called all of these designers, including people like Calvin Klein and Marc Jacobs, to try to get them to participate on the show, but they all declined. So the question stands: what is the bottom line for Vanity Sizing on your health?
Dr Oz: What Is Vanity Sizing?
Suze Yalof Schwartz told Dr Oz that Vanity Sizing is when you are a size 12, but you go to the store and a size 8 fits you perfectly. You feel great and buy the product of course! Stephanie Clifford wrote an article for the NY Times about Vanity Sizing and said that she always has to order 3-4 sizes when she buys things online because it is impossible to predict your size. We have all tried to find things that fit and spent hours at stores, and when a certain size does not fit us, it really impacts our self esteem. Women are emotional about their clothing size, and we tend to blame ourselves rather than retailers or designers.
Dr Oz asked why it is such a big deal for the market to come up with a set of standards? Stephanie Clifford said that they do not want to admit that they are doing Vanity Sizing in order to sell more, but it makes sense both emotionally and from a business perspective.
Dr Oz: Size 12: Gap vs Anne Taylor vs H&M vs Coldwater Creek
Dr Oz did an experiment where he compared the waist size of size 12 black pants from the Gap, Anne Taylor, H&M and Coldwater Creek. Here are the waist measurements for all of these brands:
Gap Size 12 – 38″ waist
Anne Taylor Size 12 – 36″ waist
H&M Size 12 – 35″ waist
Coldwater Creek Size 12 – 33″ waist
So I suppose this means that the Gap is most guilty of doing Vanity Sizing! There is a 5″ variation in size 12 pants among all of these brands, which is why it is so hard to figure out the size or shape of pants. Unfortunately, there are no rules or regulations by the government or anyone else for the Fashion Industry, so brands can say that things are whatever size they want them to be. The end result is that you feel good because you fit into a smaller size, and you want to buy the piece of clothes.
Dr Roshini Raj, author of What The Yuck, told Doctor Oz that the problem is that women often use clothing to gauge how fit they are and what shape they are in. Your clothing size is not a good way to determine your healthy or how fit you are.
Dr Oz: Waist Should Be Half Your Height
Dr Oz showed an example of two ladies who both wore a size 12, but one was in better shape than the other. The healthier lady was 5’8″ and had a 32″ waist, so her waist was less than half of her height which is what you want. The other lady was 4’11” or 59″ and her waist was 37″, which is not less than half of her height. Dr Raj said that we are learning that where you carry your weight is just as important as how much you weigh. Abdominal Fat is the worst place to carry your fat, and it might not be reflected in your clothing size.
Doctor Oz said that Belly Fat is Visceral Fat that suffocates your organs and can lead to Heart Disease, Diabetes and Cancer. Clothing can help to guide you, but your true numbers for your health do not depend on your clothing size. Instead, you should look at your waist size in comparison to your height.